Tag: AI
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8 Top Robotic Process Automation (RPA) Tools
By Des Nnochiri Robotic process automation, or RPA, promises to increase efficiency and improve work rates at reduced cost to the enterprise. In this article, we’ve assembled eight of the top RPA tools currently on the market. Of course, there are considerations to bear in mind before implementing this emerging technology. What Is […]
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10 Best Tech Gadgets of 2018
By Des Nnochiri Each year brings us new technology, and it can be hard to keep up. While new gadgets used to be an extravagance only available to the wealthiest, they are no longer a rare novelty, and therefore, release day prices have dropped significantly over the years. Rather than being purchased as gimmicky […]
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2018 Tech Start-Up Trends
By Des Nnochiri The majority of the public has a decent general knowledge of technology, especially as younger generations grow up surrounded by phones, tablets, and virtual reality simulations. However, with technology as an industry spanning across many categories and developers creating new specialisms each year, there are still those who distinguish themselves and […]
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7 Crazy Artificial Intelligence Innovations to Blow Your Mind
By Des Nnochiri It’s been almost a year since the robot Sophia was granted Saudi Arabian citizenship, and artificial intelligence continues to spawn new, often life-changing, developments. AI now has a place in our cars, our phones, and even our homes. Here’s a quick look at some of the incredible things AI has already […]
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Marketing Personas and AI
by Des Nnochiri One of the bedrock elements of digital marketing is the creation of the customer or buyer persona – essentially, a fictionalized character representing the identity, personality traits, and purchasing habits of a typical consumer in a specific market sector or target demographic. Traditionally, these personas have been created and managed […]